Details
Project:
Huayra
Services:
Branding, Identity
Industry / Sector:
Fashion, Accessories
Plattforms:
Social networks, stationery.
Overview
Huayra a hat brand created by two sisters born in Salta, Argentina, inspired by the strength, freedom, and connection to the land that characterises the women of northern Argentina. More than just a simple accessory, Huayra’s hats tell stories, reflecting the feminine presence in the countryside, blending tradition with sensuality, all while preserving the essence of authenticity.
Each design celebrates Argentine roots and customs, reviving the art of handmade craftsmanship and the landscapes that shaped their upbringing. The branding design we have developed reflects the brand's subtle, modern, and striking style.
